Dutch transport conglomerate Pon, which owns Gazelle, Union, Swapfiets and a string of other cycle corporations, has taken around US enterprise Dorel Sports activities, acknowledged for equally the Cannondale and Schwinn bike brand names.
The offer can make Pon.Bicycle the major bike firm in the globe, in advance of Taiwan’s Large, with once-a-year profits of €2.5bn.
Pon has been building up a cycling empire for the earlier 9 years, soon after 1st having in excess of Gazelle in 2012. It afterwards extra Kalkhoff and Aim in Germany, Cervélo and Santa Cruz in the US and Dutch corporations Urban Arrow and BBB Cycling. In 2019 it took a majority stake in Dutch shared bike company Swapfiets.
Pon Holdings main executive Janus Smalbraak reported the takeover was a logical move for the company due to the fact economies of scale will permit it to superior fulfill escalating need for bikes, such as electric versions.
‘Cycling is not only balanced but has an more and more important position to perform in ending urban congestion,’ he mentioned. ‘It is also the most sustainable type of transport.’
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