Shell ticked off for deceptive eco-friendly hydrogen advert

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Shell has been warned for producing misleading promoting statements for the second time in 6 months by the Dutch advertising and marketing criteria authority RCC, news company ANP has reported.

This time the RCC has discovered in favour of two issues by customers of the public who objected to a Shell advert stating that ‘we make millions of kilometres cleaner’, by delivering eco-friendly hydrogen to energy buses, vehicles and automobiles.

The RCC explained that it experienced several troubles with the advert. To start with, the phrase ‘green hydrogen’ is deceptive since it is a byproduct from the creation of chlorine, and although certified as natural environment helpful, this is not what the average customer would consider to be environmentally friendly.

The use of ‘millions’ is also deceptive simply because Shell could not supply enough proof of how many kilometres are included using hydrogen. The advert, the fee stated, ‘suggests a significant contribution… but this is currently modest’ when in contrast with the complete selection of kilometres travelled.’

Shell claimed it would analyze the verdict just before responding, adding that ‘we are changing into 1 of the biggest motorists of the power transition in the Netherlands’.

At the stop of August, the RCC claimed an additional Shell campaign about compensating for carbon dioxide emissions was also misleading.

The RCC verdict has not however been printed on its web page.

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