The march of the Dutch holiday break park: ‘you need to have in no way ebook wherever else’

A Roompot holiday getaway park. Picture: Marco Verch through Flickr

Holiday getaway park organization Roompot is having in excess of Landal GreenParks, stepping up its initiatives to become European sector leader but in the Netherlands, exactly where its tale began, ‘roompottisation’ is reaching its boundaries, the Volkskrant documented at the weekend.

Born of the Socialist motion to rejoice the holiday seasons among like-minded families in the 1920s and subsequently stimulated by the govt to keep away from random creating of holiday properties on scarce land, Dutch holiday break parks have long outgrown their humble origins.

Roompot, which began as a modest campsite in Zeeland in 1965, swiftly turned a multinational with an once-a-year turnover of €400m. At the time the takeover has been concluded, its American owner – financial commitment household KKR – will have a portfolio of around 300 holiday parks across Europe.

While turnover is anticipated to jump, Roompot is much from closing in on a different homegrown holiday break firm, the now Dutch-French combo Pierre & Vacances Center Parc Group whose turnover is €1.3bn.

Irrespective of the ever more subtle amenities on present, the established up has remained mainly the exact same more than time: enjoyment for each young and old on web-site, persuading persons to seem no additional than property for their holidays.

‘The sheer volume of factors to do will make Dutch getaway parks exceptional,’ tourism expert Gerard Gielen explained to the paper. ‘The Netherlands has two spots of know-how: weather evidence parks with a lot of covered leisure services and and the means to develop fast.’

However, the Netherlands at the moment has 1,500 vacation parks and the sector is sated, Gielen explained. At the exact time, locals are turning against the ‘roompottisation’ of the landscape, especially in coastal spots.


The push to mature, boosted by enterprise cash, have forced the major players to get the Dutch concept abroad, Mieke Dings, an architectural historian and author of a research into the history of the Dutch vacation park, explained to the paper. ‘All these makes could not proceed to improve alongside each individual other in a modest region like the Netherlands and that is why they commenced checking out foreign marketplaces in the 1990s.’

New foreign markets will involve nations around the world such as the Czech Republic, Poland and Slovenia, in which there is space for ‘many a lot more parks’, tourism qualified Goof Lukken of Breda university instructed the VK.

Roompot designs to cater for all sorts of holiday requirements, spokesman Baptiste van Outryve advised the paper.

‘Families want a boy or girl-friendly campsite in the south of France, a childless couple needs somewhere to enjoy intimate sunsets on the coast, the soccer crew desires a weekend absent in Germany where by beer is low-priced,’ he said. ‘We present it all, from glamping with a festival vibe to tenting on a farm without having wifi. The moment they know the brand persons require never e book everywhere else.’

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